New Sponsors

[pcdoctors]

KANNAPOLIS, N.C. (Jan. 7, 2010) – Longtime NASCAR sponsor Kraft Foods has added another chapter to its illustrious motorsports career by joining Stewart-Haas Racing, the NASCAR Sprint Cup Series team co-owned by two-time champion Tony Stewart.

Kraft Foods’ iconic Oreo cookie and Ritz cracker brands will herald the new relationship with Stewart-Haas Racing as the team’s official cookie and cracker. Stewart will carry Ritz branding on the upper chest of his uniform and on the B-post of his No. 14 Office Depot/Old Spice Chevrolet Impala. Stewart-Haas Racing teammate Ryan Newman will carry Oreo branding on the upper chest of his uniform and on the B-post of his No. 39 U.S. Army/Tornados/Haas Automation Chevrolet Impala.

That ride will get an early start at Daytona when Stewart pilots the No. 4 Oreo/Ritz Chevrolet Impala in the Feb. 13 Camping World 300 Nationwide Series race, which will be broadcast live on ESPN2 beginning at 1 p.m. EST. Stewart is the race’s defending winner, and has proven victorious in the Nationwide Series season-opener four out of the last five years, scoring back-to-back wins in 2005-2006 and again in 2008-2009.

In its inaugural year of operation in 2009, Stewart-Haas Racing showed that it was new in name only. Stewart and Newman combined to win four races – five with the non-point NASCAR Sprint All-Star Race at Charlotte (N.C.) Motor Speedway – along with two poles, 14 top-threes, 20 top-fives, 38 top-10s and a total of 628 laps led. They each earned a coveted berth in the elite Chase for the NASCAR Sprint Cup, and after finishing the year sixth and ninth, respectively, in the season-ending point standings, they earned another distinction with the duo being tied for having completed the most laps of all Sprint Cup drivers, as they each finished 99.8 percent of the 10,492 laps available, missing only 24 laps.

“Daytona is a place where we’ve had a lot of success,” said Stewart, who has a total of 14 career victories at Daytona. “It’s the only Nationwide Series race on my schedule this year, and I’d like nothing better than to go undefeated and bring Oreo and Ritz a win right of out of the box.”

Going off of memory, I believe the last time an "Oreo" car was on the track was when RCR returned the legendary "3" to NASCAR in the 2002 Busch season opener at Daytona with Dale Jr.